Build First, Document Second
We deploy working software before we write reports about it. Architecture decisions are made in code, not in committee.
About ConvertEdge Tech
We Are Engineers First. Advisors Second. Always.
ConvertEdge Tech was founded on a simple conviction: the gap between technology strategy and technology execution is where value is destroyed. We exist to close that gap by building, embedding, and shipping.
Our Story
Built by people who have done the work, not just advised on it.
ConvertEdge Tech is a technology company built by people who have done the work, not just advised on it. We have embedded in enterprise teams, modernized legacy systems that no one else wanted to touch, and built products from scratch for markets that were underserved.
The company operates across two distinct but complementary areas. Our services practice embeds senior engineering talent inside client organizations, driving AI deployment, system integration, and legacy modernization with full accountability for outcomes. Our products division builds software for specific, underserved markets: ZwingD for content creators seeking to monetize their work, and Feezy for India's coaching industry, which still runs on Excel and WhatsApp.
Both arms of the business share the same operating philosophy: close the gap between what technology promises and what it actually delivers.
Two modes, one philosophy
Embed and deliver
Build and ship
ConvertEdge Tech
One philosophy: close the gap
Services
Embedded engineering podEmbed and deliver outcomes
Products
ZwingDContent monetization
FeezyBuild and ship products
Leadership
The conviction at the core of the company.
ConvertEdge Tech is led by founders who have spent their careers closing the distance between what gets recommended and what actually ships.
Abhinay Singi
Founder and CEO
Abhinay founded ConvertEdge Tech with the conviction that technology companies should be judged by what they ship and what outcomes they produce, not what they recommend. He leads the company across both its services and products divisions, driving strategy, client relationships, and product vision.
abhi@convertedgetech.comPraveen GSVN
Co-founder and CTO
Praveen is an engineering leader with 17+ years of experience architecting scalable SaaS platforms and building engineering organizations across SaaS, healthcare, and edtech. He has scaled distributed engineering teams past 50 members, delivered platforms serving 35,000+ businesses at nearly a million transactions a day, and driven platform initiatives behind 50%+ year-over-year revenue growth.
At ConvertEdge Tech he leads technology across services and products, designing AI-native, agent-operable systems: agent orchestration, LLM evaluation pipelines, AI-assisted SDLC workflows, and the observability and governance that make AI automation safe and dependable in production.
17+ years engineering leadership
50+ engineer organizations
35K+ businesses served
~1M transactions/day
Additional team members will be added here as the team grows.
Our Philosophy
How we work: written down, then proven in code.
Four principles govern every engagement and every product decision. They are not aspirations on a wall; they are the operating rules we are accountable to.
Accountability Over Advice
When we embed in your team, we share your KPIs. We are not there to observe; we are there to move the number.
Practicality Over Prestige
The best technology is the one that works in your environment, with your team, and within your constraints. We do not sell novelty. We sell outcomes.
Mid-Market Focus
Enterprise-grade transformation does not require Fortune 100 budgets. We bring senior expertise, lean execution, and right-sized engagement models to organizations that need to move fast without building a bureaucracy to manage the change.
What We Are Building Toward
ConvertEdge Tech is growing its presence across three areas.
The company is expanding deliberately: deepening the services practice, formalizing strategy work, and scaling the products that are already in market.
01
Enterprise Services
Where our Forward Deployed Engineering and Legacy Modernization practice continues to expand into Financial Services, Healthcare, Retail, and Manufacturing.
Explore Forward Deployed Engineering
02
Consulting
Where our technology strategy practice advises leaders on AI transformation and platform architecture at the intersection of strategy and engineering.
Explore Consulting
03
Products
Where Feezy and ZwingD are growing into category-leading solutions in their respective markets.